STYLING

To promote their new range of faux-fur pieces, General Pants Co. launched a national 5 week window campaign. 

The brief was simple; a carefree,  feminine style heroing General Pants' new house brand Love Notes, denim and faux fur pieces from brands Alice in the Eve and Neon Hart.

Photography: Charles Grant

Direction: Will Salkeld

HMUA: Dempsey Rae

Talent: Elfy Scott

THE FUR EFFECT

NAUTICA

Launching an exclusive capsule as an homage to their 90's heritage, Nautica ​wished to emphasise a key trend; the Hype kid.

With a focus on American street-style, it was important to play on the linear designs by creating contrasting geometry.

Photography: Charles Grant

Direction: Will Salkeld

Video Direction: Hannah Chou

HMUA: Dempsey Rae

Talent: Aislin Tregeagle, Kofi Owusu, Malyka Ali, Wisdom

GENERAL PANTS CO.

As a deliverable for New Arrival styles, General Pants Co. produced seasonal and cultural stories through their monthly campaign shoots.

Working closely with the Buying and Design Departments, it was my responsibility to ensure styling felt appropriate and up-to-date with the seasonal fashion narratives of the month, as well as ensuring that key brands and pieces were heroed.  

Photography: Daisy Hofstettor and Will Salkeld

Direction: Will Salkeld

HMUA: Dempsey Rae and Verity Gershenson

Talent: Barsha Kabir, Robby Bain, Mia Elnekave, and Jayde Heiser

KSUBI X KENDALL JENNER SS19

Following the Ksubi x Kendall Jenner campaign and capsule drop, Ksubi wished to further the campaign narrative with additional assets shot in Sydney, primarily for Social use. 

 

It was important to keep the styling relaxed and on-brand for Ksubi. Elevated with a noticeable edge was the mantra for this shoot.

Photography: Daisy Hofstettor

Direction: Hannah Chou

Talent: Sydney Barber

 

 

INSIGHT

Launching into their Summer campaign, Insight wanted to convey the story of youth and care-free days. Shot in an emptied suburban pool, it was important to note context when considering styling. 

Following this concept as the rubric, styling had to remain simple and reminiscent of that sensibility.

Photography: Daisy Hofstettor

Direction: Will Salkeld
HMUA: Verity Gershenson

Talent: Tom Goodier and Ruby Rose Veliks

 

 

PETA + JAIN

The SS20 launch for young Australian brand Peta + Jain boasted an incredible 50+ new styles added to their sites ever-growing inventory of vegan-certified accessories.

Directors Peta + Jane wished to convey a youthful yet 'luxe' sensibility with the styling of their Ecom/Range shoot.

Noting the rapid global growth that the company was experiencing, particularly in the US, it was important to embrace global fashion trends. 

Photography/Production: 

Images That Sell

Direction: Megan Holden & myself.
HMUA: Leah Baines

Talent: Tash Galgut

 

 

GENERAL PANTS CO. SS19

SS19 Christmas/Summer Social campaign aimed to tell a relaxed, family-centric narrative. 

Without being too direct, it was important to convey a familial relation through styling whilst also heroing key trends of the season.

Photography: @everylastsecond

Direction: Jade Dunwoody

Talent: Barsha Kabir, Robby Bain, Mia Elnekave, and Jayde Heiser

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© 2020 by Kurtis Logan Hughes.