GENERAL PANTS 'REBRAND'
This social campaign was a part of a larger 'rebranding' strategy designed to explore the limits and potential of personal style in a world that is gradually removing strict boundaries.
Tapping into talent across the media, music & fashion scenes of Australia, GP created a social series involving short-form video and image content to further unpack the key ideas of the campaign.
Photography + video: Charles Grant
Direction + Production: Jade Dunwoody & myself.
Talent: Jaycee Mentoor, Christian Wilkins, Rob Tennent, Yasmin Suteja, Cedric Pasco
DOUBLE TAP x
The Double Tap series is dedicated to telling the stories of creatives within their respective fields. Partnering with a hero brand, the video series explores the nitty-gritty and intimate parts of their careers.
Australian brand Dr Denim partnered with the ectro-pop duo Boo Seeka just before their show at the Enmore Theatre.
Video: Charles Grant
Direction + Production: Myself.
Talent: Boo Seeka (Ben Gumbleton & Michael May)
KSUBI TALENT SEEDING
Following the launch of the Ksubi x Kendall Jenner campaign, GP wished to further the narrative through talent seeding to showcase various styling.
It was my responsibility to source, manage agreements/expectations, and photograph talent styled in their Ksubi garments.
Talent: Kiara Zapanta, @thefashionheist, Justice Jones
CARMADA x THREDO
In conjunction with their annual O-Week festivities, General Pants collaborated with electro-pop duo Carmada to create hype and brand visibility.
Travelling to Thredbo for the weekend, GP put together a party with Carmada headlining the event. Partnering with brands such as Polaroid and Le Specs, GP also boasted an enormous gifting sweet for the attendees.
Production & Partnerships: Georgia Flynn